So who is the target audience / persona for ESA?
In small and medium size companies the decision makers include CEO, COO, Managing Director, Director Operations, and HR people like CHRO / CPO, HR Head, L&D (Learning and Development) Managers.
In large companies (say over 10,000) the champions will the HR people who will then take it to other stakeholders in the company. Large companies are also likely to have people in HR Analytics / People Analytics / Workforce Analytics and HRIS or HR Systems people. Managers and above could be our target.
We can also segment the companies into two based on importance of skills. Those in IT, consulting and Professional services are likely to have diverse people and for them skills information will be more useful than that for other companies. So they could be given priority.